We have seen many websites ranking high on Google on various keywords and key phrases relevant to their business. Yet, at times when we click on them and explore the inner pages, we do not find the relevant information we were looking for.

There are these SEO companies who does anything and everything to bring your site on top ranks on Google using various SEO techniques like Link Building, Posting, Meta Tags, Content Posting on various blogs and forums, etc. Some companies also create blogs on your own website and write content so that Google identifies it as “quality” resource for internet surfers.

The question is that does search engines really identifies the true “quality” of content. For instance, if you write funny content which does not makes sense or is poor in English, but have the right combination of keywords used in it, Google will still consider it as quality content.

Thus, no matter what the content on the website is, you can pay these SEO companies to get your site ranked on top positions on keywords you want.

With the above in place, does Google really plan to modify its algorithm to re-define the word “Quality Content” ??