Review Management 101: Proven Strategies to Increase Positive Feedback
Customer reviews hold the power to shape a business’s success. Positive feedback builds trust, attracts new customers, and enhances brand reputation. However, even top-notch products may encounter the occasional negative review, which, if managed poorly, can impact the business. Respond to negative comments professionally, addressing concerns with solutions to show […]
Building a Future-Ready Digital Strategy: Key Updates in 2024
In 2024, the digital landscape is rapidly evolving, with key updates shaping online strategies. SEO updates and Google algorithm changes have prioritized user experience and AI-driven enhancements. Meta has integrated AI into its shopping features, while Shopify introduced tools for better customization and global reach. These developments have paved the […]
10 E-commerce Trends: Redefining Online Shopping in 2025
The e-commerce industry trends are evolving at a rapid pace, driven by technological innovation and changing consumer preferences. By 2025, several transformative trends are expected to shape the Future of E-commerce. Businesses and consumers alike will need to adapt to these emerging trends to stay competitive and relevant. This article […]
Unlocking E-commerce Success: Here’s Why SEO Is Your Secret Weapon
In today’s digital-first world, having a website is no longer enough for eCommerce businesses. With millions of online stores vying for the same audience, visibility is the key to success. While generic SEO can boost overall website traffic, it may not address the specific needs of eCommerce businesses. eCommerce SEO, […]
Maximizing Revenue During the Festive Period: 8 Proven Strategies
India and festive seasons have an intimate connection that dates back centuries. However, with the increasing number of ecommerce businesses, leveraging the festive season is an excellent way to boost sales. Not utilizing the festive season is a missed opportunity for brands. The festive season is a crucial time for […]
Customized SEO Strategies for Business Success – Cybez
In this era, where online presence is paramount for any business, the importance of Search Engine Optimization (SEO) cannot be overstated. Brands are increasingly recognizing that effective SEO strategies are essential for driving traffic, generating leads, and ultimately increasing revenue. However, the landscape of SEO is constantly evolving, and a […]
How AI is Transforming Digital Marketing
5 Ways AI is Transforming Digital Marketing Artificial Intelligence (AI) has changed the ever-evolving landscape of digital marketing. In 2024, AI has come to the forefront, reshaping strategies and redefining how businesses connect with their audiences. From automating repetitive tasks to providing detailed insights into customer behaviour, AI is revolutionizing […]
Google Releases June 2024 Spam Update
Summary: Google recently launched the June 2024 Spam Update on 20th June, 2024 The rollout is expected to be completed within a week Google has stated this update to be a regular one On 20th June, 2024, Google launched the latest spam update – the June 2024 spam update. This […]
7 Tips For Creating SEO Friendly Content
The constant hype around “SEO friendly content” is not a gimmick! In fact, writing content that is SEO optimized is an excellent way to grab attention from the readers while getting a higher rank in the search engine results. Now, ask yourself – why not write SEO friendly content? The […]
Influencer Marketing: A Smart Way To Kickstart the Digital Journey of Your Ecommerce Brand
Are you trying to expand your business? Do you want more people to know about your Ecommerce brand? One of the best marketing strategies to yield good revenue is influencer marketing. Partnering or collaborating with influencers can do wonders for your business. The rise in the number of people using […]
18 Essential Tips To Write Facebook Ads Copy That Converts
Organic reach on Facebook somehow is challenging to achieve. However, Facebook ads are still a great way to drive traffic and generate conversions. If you’ve been active in the marketing and advertising world like all leading businesses have over the past decade, you also start to see a different pattern […]
Top 12 Local SEO Tips for Small Businesses
A common concern revolves around ranking on the top search engine result pages for every small business. This is often difficult as more resourced companies target those same terms on search engines. Then, how are the small, locally focussed businesses expected to rank on SERPs? Are you one of them […]
How to Reduce Shopping Cart Abandonment
What is Shopping Cart Abandonment? Imagine you own your bakery. A customer comes in and takes hours to decide which cupcake he wants. You very smoothly and graciously help the customer, providing him with the best customer service. You have placed in front of him a courtier of your delectable […]
2021 Journey Recap
The year 2021 was a year like no other! Because of the unprecedented pandemic, massive hurdles came between businesses and their customers. Here at Cybez, we put in our best efforts to help our partners overcome the challenges they faced. Before 2022 kicks in, we’re going to take a quick […]
4 Tactics to Reduce Customer Acquisition Costs
Customer Acquisition Costs (also referred as CAC) means the total cost required or money spent to acquire a new customer. This cost will generally consists of the amount spent on marketing campaigns and advertising costs. Customer acquisition cost (CAC) is the total sum of the costs divided by the total […]
6 Tactics to Keep CPM in Control on Facebook
Facebook is one of the leading channels of advertisement. With its wide spectrum of approach, you can target people based on interests, demographics, and even milestones, like if someone just had a birthday, got married, or had a kid. Facebook is cost effective advertising channel to reach out to your […]
Avoid this SEO Mistake for your Ecommerce Business
In today’s competitive online world where every company is trying to get a part of the user’s wallet share for their products and services, it has become increasingly important to be visible on platforms where users are looking for your products/services. This is true and even more important if you […]
How to reduce your customer acquisition cost – The Right Way
Acquiring new customers is the primary goal of every new Ecommerce business today. Everyone is trying hard to acquire new customers at a fast pace, but at a reduced cost. But the key question that everyone has in mind is – How to reduce your customer acquisition cost We all […]
Google Shopping is now Free
Google is now offering free listings into its Shopping results as part of an evolution to better compete against Amazon in product search. The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a […]
Affiliate Marketing Strategies
Every day pops up new questions about the current state of online marketing in the current times of coronavirus pandemic. Currently, the coronavirus outbreak is impacting all the spheres of life. Many issues cannot be treated lightly in the outburst. These conditions impose various limitations on the businesses and growth […]
Importance of Regular Website Backup
Believe it or not, it is not uncommon for one to wake up on a morning to find out that the web host accidentally deleted your website. Worse, the servers of your web host could crash, be hacked or be infected with a virus. Not only is this a living […]
What is MLM E-Commerce
The advent of the digital age has significantly impacted the way conventional network marketing works. Also known as Multi Level E-commerce Marketing, this sales technique proves to be a viable source of income for interested individuals. How does MLM E-commerce work? Multi level Marketing (MLM) typically allows sales people and […]
Importance of a Responsive Website
The advent of smart phones and tablets has significantly transformed the way users consume content online. This in turn has brought a need for a deliberate change in design dynamics that can help improve user experiences. Interacting with websites on mobile devices is not the same as how it is […]
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