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How Ecommerce Brands Win the “Share of Summary”

The digital storefront has moved. In 2026, your “homepage” isn’t a URL ending in .com anymore—it’s a generative summary inside ChatGPT, a Perplexity “Source” card, or a Google AI Overview. For ecommerce and Direct-to-Consumer (D2C) brands, the stakes are pretty much existential. Recent data shows that 60% of all searches […]
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