A performance marketing audit is a systematic review and analysis of a company’s performance marketing activities and strategies. It involves assessing the effectiveness and efficiency of various marketing campaigns, channels, and tactics to determine their impact on key performance indicators (KPIs) and overall business objectives.
The purpose of a performance marketing audit is to identify areas of strength, weaknesses, and opportunities for improvement in a company’s marketing efforts. It helps in evaluating the return on investment (ROI) of different marketing initiatives and optimizing them for better results
Performance marketing audit involve a systematic and independent examination of your company’s paid marketing campaigns including Facebook Ads, Instagram Ads, Google Ads, etc. and assess their efficiency and effectiveness against the ROI and your marketing objectives.
The primary reasons why you should consider getting an independent Performance Marketing audit are :
Facebook + Instagram Ads
Search + Display Ads
Meta + Google Ads
A performance marketing audit is crucial for identifying strengths, weaknesses, and areas of improvement in your paid marketing campaigns. It provides you with an external un-biased view on how the effectiveness of your campaigns and helps you identify further improvement opportunities.
The duration of a comprehensive performance marketing audit can vary depending on the complexity and scale of your marketing campaigns and may range from a 7-10 working days.
The expected outcomes of a performance marketing audit include:
The frequency of performance marketing audits depends on various factors, such as the pace of change in the industry, the complexity of marketing activities, change in seasons and trends, etc. In general, we recommend to conduct a performance marketing audit at least once in every 3 months to ensure that your performance marketing agency is doing what it takes to get you the best marketing results.
