Performance Marketing Audit
A performance marketing audit is a systematic review and analysis of a company’s performance marketing activities and strategies. It involves assessing the effectiveness and efficiency of various marketing campaigns, channels, and tactics to determine their impact on key performance indicators (KPIs) and overall business objectives.
The purpose of a performance marketing audit is to identify areas of strength, weaknesses, and opportunities for improvement in a company’s marketing efforts. It helps in evaluating the return on investment (ROI) of different marketing initiatives and optimizing them for better results
Why you need a Performance Marketing Audit ?
Performance marketing audit involve a systematic and independent examination of your company’s paid marketing campaigns including Facebook Ads, Instagram Ads, Google Ads, etc. and assess their efficiency and effectiveness against the ROI and your marketing objectives.
The primary reasons why you should consider getting an independent Performance Marketing audit are :
- Fair and Un-biased Analysis: Independent performance marketing auditors like Cybez will provide you with a fair and un-biased analysis of all your paid marketing channels.
- Maximise ROI/ROAS: The objective of an independent performance marketing audit is to identify improvement opportunities and maximise the Return on Investments (ROI) and return on Ad Spends (ROAS) of your paid marketing campaigns.
- Continuous Improvement: A regular audit of your performance marketing campaigns will ensure that your performance marketing agency is regularly optimising your campaigns to ensure continuous improvements of your campaigns. We work with your internal auditors and act as your internal audit team to make sure that you are getting the maximum ROI for the money spend with your current performance marketing agencies.
Platforms We Audit for Paid Ads
Meta
Myntra
Amazon
Performance Marketing Audit Process
Data collection:
Goal evaluation:
Performance Analysis:
ROI assessment:
Conversion optimization:
Budget allocation:
Competitive analysis:
Recommendations and action plan:
Summarizing the findings of the audit and providing actionable recommendations to optimize marketing efforts.What Makes Cybez A Good Option For Performance Audit Services?
Experienced Team
Diverse Experience
Account Management
Why Choose Cybez for Performance Marketing Audit?
Our Clients
Performance Marketing Case Study
Performance Marketing Case Study
Performance Marketing Audit Packages
Meta Ads Audit
Facebook + Instagram Ads
- Facebook Ads Audit
- Instagram Ads Audit
- Identifying Trends
- Identifying Improvement Opportunities
- Strategy to Improve Results
Google Ads Audit
Search + Display Ads
- Google Search Ads Audit
- Google Display Ads Audit
- Identifying Trends
- Identifying Improvement Opportunities
- Strategy to Improve Results
Meta + Google Ads Audit
Meta + Google Ads
- Meta Ads Audit
- Google Ads Audit
- Identifying Trends
- Identifying Improvement Opportunities
- Strategy to Improve Results
Frequently Asked Questions
A performance marketing audit is crucial for identifying strengths, weaknesses, and areas of improvement in your paid marketing campaigns. It provides you with an external un-biased view on how the effectiveness of your campaigns and helps you identify further improvement opportunities.
The duration of a comprehensive performance marketing audit can vary depending on the complexity and scale of your marketing campaigns and may range from a 7-10 working days.
The expected outcomes of a performance marketing audit include:
- Identification of underperforming campaigns and areas for improvement.
- Insights into audience targeting and messaging effectiveness.
- Recommendations for optimizing marketing spend and budget allocation.
- Identification of opportunities to increase conversion rates and ROI.
- Competitive analysis insights and strategies for gaining a competitive advantage.
- Overall improvement in paid marketing performance and results.
The frequency of performance marketing audits depends on various factors, such as the pace of change in the industry, the complexity of marketing activities, change in seasons and trends, etc. In general, we recommend to conduct a performance marketing audit at least once in every 3 months to ensure that your performance marketing agency is doing what it takes to get you the best marketing results.
