Performance Marketing

Performance Marketing results are measured on the basis of the objectives defined for the respective campaign. For example, if you want to maximize your website’s revenue, then you should measure Return on Ad Spends (ROAS) for the campaign. If you want to acquire customers, then you should measure Cost per Sale (CPS), etc.

At Cybez, we help you define the specific objectives as part of our Marketing Strategy formulation to get the best results out of the paid advertising campaigns.

We provide you with timely performance reports for every campaign so that you are always in control of your advertising spends and results on a regular basis.

The choice of marketing channels depends upon the kind of products you are selling, how well known your brand is and the marketing strategy we finalize for your business. 

Typically, we advertise across multiple marketing channels including Facebook, Instagram, Google,  Google Shopping, Google Discovery and YouTube for our E-commerce clients, but the right channel mix depends upon the marketing strategy which we finalize before starting the paid advertising campaigns.

With clients in the healthcare, real estate, and auto industries, we have a successful track record of generating qualified leads to support their sales teams.

Our unique lead generation process does not end at just generating a lead, but we make sure that it is a qualified lead. Our focus is always on quality of leads for best conversions and we have numerous case studies to vouch for our excellent results.

Below are sum of the benefits of hiring a professional performance marketing agency like Cybez:

• Reach specified objectives
• Ad expenditures with a focus on return on investment
• Reduce risks
• Expert recommendations
• Avoid wastage of ad spends.

A performance marketing agency is one that focuses on delivering specific results. These could be clicks, sales, leads, etc. At Cybez, we are one of the leading performance marketing agency in India, UAE and US, offering result based performance marketing solutions to our clients. 

To choose a performance marketing agency, you should consider the following parameters:

• Check the portfolio and case studies to see how the agency works and deliver results
• Discuss with the performance and understand their approach to deliver these results. 
• Go through client testimonials and reviews to assess the agency's reputation and client satisfaction levels.

There are multiple benefits to choosing performance marketing over traditional digital marketing. Some of these are:

• The focus is on key results and and not on vanity metrics. Thus the marketing budget is directly tied to achieving your specific business goals.
• The campaigns are data-driven, allowing you to track key metrics and calculate your return on ad spends (ROAS) precisely.
• Performance marketing campaigns are quite agile and can be easily adjusted basis data, thus giving you good flexibility to make changes.

Generally, Meta (Facebook and Instagram) and Google works best for performance marketing. However, the channels may vary as it depends on your specific business, target audience, and marketing goals. It is also important to ensure that the organic and paid platforms work in sync for overall effective results.

The right time to hire a performance marketing agency is when:

• You are just starting up and have limited knowledge and experienced in-house team to grow your business.
• Your sales growth has plateaued or is declining. A good agency can help identify areas for improvement and develop targeted campaigns to reignite growth.
• You have ambitious growth goals for your e-commerce business. The agency can help you develop and execute data-driven strategies.

A comprehensive performance marketing services includes past performance audits, competition research, market analysis, campaign setup, optimizations and detailed reporting. At times we also offer creative services, only in case the clients are not able to provide us with creatives for running the campaigns.

There are several key performance indicators (KPIs) we track for performance marketing campaigns. However, it depends on the objective of the campaigns. For example, if the objective is to spread awareness, we assess metrics like views, video counts, etc. If the objective is to generate sales, then we track no. of sales and ROAS. For lead generation campaigns, we track metrics like no. of leads and CPL.

Achieving a high return on ad spend (ROAS) is our primary focus for any sales driven performance marketing campaign at Cybez. We start with defining your goals and meticulously researching the target audience. Then, we strategically allocate your budget across the right channels. Throughout the campaign, we keep a close eye on key metrics and leverage data to optimize the campaigns regularly. We also conduct A/B testing on ad creatives to improve landing page conversions.

Yes, of course we can offer multiple examples of successful performance marketing campaigns we have run. We can even provide evidence from live campaigns or case studies of the previous ones. You can check out some of our case studies to understand how we help our clients improve their performance marketing results.

At Cybez, we analyze multiple data points to identify areas for improvement. We then implement a thorough A/B tests to test different elements to see what resonates best with the audience. These well-oiled A/B tests, combined by data, helps us in improving results for our clients.

At Cybez, we have one of the best reporting dashboard in the industry. You get access to a live dashboard where you can track your key metrics on a daily basis.  Our key metrics include your Ad spends, results, ROAS, top products sold, top performance campaigns, etc.

Our team also connects on a weekly review calls with you to take you through all these metrics in detail and plan the next course of action. 

We understand that getting high-quality leads is crucial for any service led business, thus we first understand your core target audience and start by targeting high intent users. We also setup landing pages with high intent enquiry form and clear CTA to remove spam leads. Our team analyses the quality of these leads every week and adjust the campaigns to constantly improve the leads quality.

Cybez is the top choice for ecommerce performance marketing services for the following reasons:

• We have a team of highly skilled and experienced professionals having in-depth knowledge of performance marketing. 
• We focus on measurable results and delivering a positive ROI on your marketing investment.
• Our decisions are backed by data, ensuring your campaigns are well optimized for maximum ROAS.