Have you created a website only to witness no rise in sales? Are you wondering what went so wrong? There are various factors that, when combined, can explain why your website is not generating enough sales. The first thing you need to do is conduct a website audit. That will give you an idea of what’s working, what needs further improvement, and what’s missing. Luckily, there are various pointers one can implement to increase website sales. Choose the best digital marketing consulting services for effective results.
Top 7 tips to improve website sales
Creating a website for your online store is not enough. That’s only the first step. After that, there are various factors that need implementation and optimization for sales to generate. Just imagine – would you come to a website that is messy, complicated, and gives a bad user experience? If you are not willing to do that, why would others?
Choose the best digital marketing consultant and implement suggestions to make the website more user-friendly. Take a look at these seven tips –
1. Make the home page simple
Most business owners make the mistake of placing everything on the homepage of the website. While that might feel like a good move, it is not. In fact, what you are doing is overwhelming the audience and making them more confused. If the potential customers don’t understand what to do, they are more likely to leave and never come back. The best solution is to keep a few hero products and key categories above the fold with clear CTAs. Also, add a brand story section where you can integrate a video introducing the brand or a paragraph telling what the brand is about to build trust among customers esp. for new & emerging brands. Choose the best digital marketing consulting services to create a simple yet effective homepage.
2. Add social proof
Customer trust is one of the most critical aspects of running a successful business. Reputation and reliability go hand-in-hand. To make the website more credible to new visitors, you must add reviews, testimonials, etc. Social proof helps in convincing new customers that you are worth giving a try. It also helps customers understand your company, your products, and how you conduct the business.
3. Integrate product unboxing videos
It is a well-known fact that videos garner more attention than other media types. The best way to increase the conversion rate of the website is to add more videos. You can integrate how-to or unboxing videos on the homepage. Likewise, videos of the products can also be added to the top landing pages. Interesting videos can keep the attention and let them know more about your services or products. You can also add lifestyle images and product pictures with features highlighted to grab visitors’ attention. If you are still confused, you can always seek assistance from the best digital marketing consultant.
4. Pay attention to the ATC button
The ATC or the Add to Cart button is one of the most crucial factors on the product pages. Firstly, it must stand out from other texts. It needs to have a pop of color and must be placed above the fold, preferably in the central area. The customer needs to find the ATC button quickly to move ahead. Having the best ecommerce website management services at your disposal will help you experiment with various ATC options and choose the best one.
5. Create high-quality content that offers value
High-quality content can make a great deal of difference for your website. It attracts traffic and leads to a high conversion rate. Search for different topics that relate to your products and market segment and write blogs or articles on them. Addressing pain points or discussing the benefits of your services or products are great ways to draw customers. You can also write engaging and useful content on category pages highlighting the brand USPs.
6. Focus on the SEO
SEO or search engine optimization can aid in increasing online sales. If your website is more visible on the SERPs (search engine result pages), the traffic will increase. The more the traffic, the better the chance of getting quality leads. Moreover, optimizing the SEO of the website can help in building trust with visitors. You can integrate relevant keywords, add content on webpages & blogs targeting business prime keywords, optimize the product pages & reduce the load time of the website & work on web core vitals to enable good user experience on the website, etc. Keep in mind that most people don’t even look past the first page of search engine results.
7. Run paid advertising campaigns
The best way to boost your website sales is to run PPC advertising campaigns. Choosing the best performance marketing agency aids in improving sales on your online store. SEO and PPC ads run side-by-side to generate more sales for your business.
Are you looking for reliable Ecommerce website management services? To increase sales on your website, expert handling of the website is the key. At Cybez, the leading E-commerce marketing and consultant company, we offer a wide range of services. Here, you will get – Ecommerce SEO, performance marketing, Shopify website development, Ecommerce website management, marketplace marketing, etc. With a team of experts and customized strategies, we help brands reach their full potential.
If you have any queries, get in touch with us today. We are always happy to help!