With the shift to a digital economy and more and more companies going online to sell their products and services directly to end consumers, establishing a strong online presence has become more important than ever.
Every business owner agrees that Search Engine Optimization, is the most powerful and cost-effective marketing strategy to drive quality traffic and has one of the highest conversion rates for their E-commerce website.
With more and more people buying online, it has become even more important to deploy E-commerce Search Engine Optimisation for all E-commerce companies in today’s world.
At Cybez, we help you to rank your E-commerce website in top positions in search engines and drive quality organic traffic to your website. We not just look at increasing your website rank in the search engines, but focus to drive more and more relevant traffic on purchase intent keywords to maximise your organic revenue.
Our valuable experience of over 30 years in this field enables us to use tried and tested E-commerce SEO strategies which help consolidate your website position with top page ranking and revenue.
Organic traffic is critical for the success of a brand. It is essentially the traffic that comes to the website via the search engine. SEO optimization makes the website appear on the top SERP (search engine result page) rankings. Besides, it also makes the website more credible in the market. Organic visibility leads to high-quality organic traffic with a high conversion rate.
Brand awareness is critical for the success of a brand. It doesn’t only mean potential customers know the name of your business. It also means people know what you offer and how your products/services can help them. An SEO-optimized website climbs the SERP ranking quickly. It lends the website credibility and visibility. Both of these are important to make your brand recognizable as a market leader as well as a solution provider.
Competition analysis is a crucial part of a successful SEO strategy. Without knowing the competition, the pitfalls, and wins, you cannot get past them. Studying the competition lets brands know what is the trend and what to do to remain visible. Simultaneously, avoiding the pitfalls will help in getting ahead. That way, brands can grab the spotlight in search engine queries.
On-page SEO entails the optimizations that are done on the website. These include headings, subheadings, image insertion, alt text, internal linking, etc.
Off-page services are those optimizations that are done outside the website. These include link building, guest posts, content marketing, brand mentions, social bookmarking, etc.
Technical SEO focuses on the optimization of the different technical parameters of the website. For example – sitemap submission, SEO-friendly website structure, getting rid of duplicate content, increasing page load speed, mobile-friendliness, etc.
Local SEO is the strategy that helps brands get more visibility in the local search engine results. This is done by creating and optimizing the GMB account, obtaining reviews from customers, local link building, etc.
E-commerce SEO is a necessity and not an option for E-commerce websites.
E-commerce SEO will not only help increase your organic search traffic but will also help you increase your sales and revenue and complement your paid advertising efforts to a very large extent.
The fundamental different between E-commerce SEO and regular SEO is the approach and objective. The selection of keywords in Ecommerce SEO is not generic and we focus on more purchase intent keywords which helps drive more users on the website who are looking to buy products immediately or in near future.
The objective of Ecommerce SEO is not just to achieve good ranks on Google, but also drive relevant traffic and increase organic sales for the website.
We have helped many clients globally achieve top ranks in Google top positions.
It takes 4-6 months to actually see results from SEO. However, it also depends on various factors, such as the condition of the website prior to the SEO service and the scope of work. Moreover, it is important to understand that SEO is an ongoing process, and the results you see after a year will be different compared to six months. Understand that SEO results improve over time.
To know the type of SEO service you need, it is important to understand your goals. Once you know what you want to achieve, you can search for SEO services that fit that objective. If you are unable to understand, take help from experts.
