Did you know Facebook has more than 3 billion monthly active users? That makes the social media platform a critical channel for brands to market their products and services. Leveraging Facebook is an excellent way to improve conversion rates and get more leads. Even though Facebook was initially a social media space to connect with friends and family, the marketing opportunities cannot be ignored. Advertising on Facebook is an excellent marketing strategy that most eCommerce brands employ.
8 Facebook ad hacks to increase conversions and sales
Running a successful Facebook ad campaign is a tricky affair. Minute details need to be taken into consideration, while constant optimizations are critical. To get more returns from your Facebook ad spends, there are several hacks you can utilize.
Take a look at these eight Facebook ad hacks and implement them to make your campaign more effective –
Explore tailored sales campaigns
While setting up your Facebook campaigns, you can opt for the Tailored option from the Ads Manager. It is a relatively new option that lets marketers choose a tailored setup. When you opt for this option, Ads Manager does all the hard work for you. It selects the best practices and applies them to your campaign. For example, it opts for the highest volume bid strategy, Advantage+ placements, conversions for optimization for ad delivery, etc.
Refrain from duplicating ads
A unique yet effective Facebook ad hack is to stop duplicating ads for your campaigns. Duplicating the ad leads to a loss in the original likes, comments, and shares on that particular post. That doesn’t create any impact or impression on the users. Instead, you can choose the option – “use existing post” while creating Facebook ads. That way, you can retain the engagements from the previous post and drive more interest among users.
Break the target audience into smaller segments
Opting for the automated target audience is not a good idea. It won’t lead to a high conversion rate. You need to choose a specific target audience based on the needs of the business. Opting for demographic filters will help you to reach your target audience.
Breaking a big audience into smaller segments can help in precise targeting. You can also look at the different placements and see what works for you.
Rotate ads for variation
Users are not interested in seeing the same ads often. You need to use different variations or creatives in order to prevent ad fatigue. If users are annoyed, they can hide or ignore the ads. Worse, they also have the option to report the ads as spam. Instead, try showing different variations to the same users.
Use a diverse set of creatives
Creatives play a critical role in the success of your Facebook campaigns. It is vital to use different types of creatives in order to see what works and what doesn’t. You cannot rely on a single kind of creative. However, if a certain type, for example, video, is giving more conversions, it makes sense to focus more on that. Make sure to use visually appealing creative to get the best results.
Create lookalike audiences
To get more conversions, building lookalike audiences is a great idea. When creating lookalike audiences, opt for the value-based sources option. Here, you will get many options such as meta pixel, application, product catalog, etc. That way, you can target high-value customers and obtain a high conversion rate. If you find this confusing, you can always talk with a digital marketing consultant.
Check the ad frequency
Ad frequency is basically the number of times a user comes across your ad. Making sure the ad frequency is not too high or low is a bit difficult. You need to make sure that users check your ads enough times to remember them. However, it must not be too repetitive that the users become frustrated. The ideal ad frequency for Facebook ad campaigns is 1.8-4. It will lead to an optimum performance.
Keep an eye on the campaign of the competitors
Using Facebook Ad Library allows you to have a sneak peek at the campaigns of your competitors. The Ad Library has a collection of all the paid advertisements on Meta. Here, you can type the name of the competitor and see the ad they are currently running. From these ads, you can see the creative types, CTAs, content, and more. That way, you can get new ideas or know what the competition is doing at the moment.
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To know more about our services, get in touch with us today!