The digital storefront has moved. In 2026, your “homepage” isn’t a URL ending in .com anymore—it’s a generative summary inside ChatGPT, a Perplexity “Source” card, or a Google AI Overview. For ecommerce and Direct-to-Consumer (D2C) brands, the stakes are pretty much existential. Recent data shows that 60% of all searches […]
Search is no longer limited to blue links and rankings. Today, buyers are discovering eCommerce brands through AI-powered platforms like ChatGPT, Google AI Overviews (AI Mode), Claude, and Perplexity—often before they ever visit a website. At Cybez, a global digital marketing agency, we saw a clear shift: brands investing only […]


