Are you looking for unique Black Friday marketing strategies? Black Friday is just around the corner, and choosing the right marketing tactics can make all the difference. From the brick and mortar stores to online shops, businesses are actively seeking and implementing various strategies to entice customers. As per Adobe, 2023c, Black Friday is predicted to have a YoY growth of 5.7%, with $9.6 billion in revenue in 2023.
How to attract customers and increase sales on Black Friday?
Attracting the attention of a potential customer is not an easy feat. Choosing the right E-commerce marketing strategies is a crucial factor. That is the only way you can stand out among the numerous stores competing for the same event.
Here are the 8 strategies to employ this Black Friday –
1. Start the Hype Early
Use social media platforms to create early hype for the upcoming Black Friday sale. Consistently upload promotional posts for the sale along with the Black Friday hashtags. Also, opt for user-generated content as social proof. You can even collaborate with micro-influencers to gain more reach. Always respond to messages and queries to maintain communication.
2. Make Necessary Changes to the Website
Before you launch any marketing campaigns, focus on optimizing your website while focusing on Shopify SEO for sale. Check all the crucial aspects, such as loading speed, bugs, etc. It is vital that the website performs seamlessly once the campaigns are live. If the website malfunctions or is too slow, the customers will take a U-turn. Creating a separate landing page for the Black Friday sale is a great idea. Add clear and bold CTA buttons and visually appealing images and videos for instant attraction. Get in touch with the best SEO Consultant India for an optimized landing page.
3. Offers Referral Discounts
Referrals are a crucial way to get more customers for businesses. You need to leverage the loyal customers to get new ones. For that, incentivize discounts for referrals. You can create a multi-level discount system where customers can get varied discounts depending on the number of people they refer. That way, it creates excitement, and people are ready to share your E-commerce store with their family and friends.
4. Integrate Spin and Win Offers
Another exciting way to get more traffic to the website on Black Friday is to integrate spin and win offers. Major brands implement this on social occasions. Here, the customer has to simply press the spinning wheel and see where they land. It’s random, but the customers get happy to get something. Here, you can offer discounts on products with terms and conditions. You can also provide welcome discounts, etc. Choose the best performance marketing agency to create successful Black Friday campaigns.
5. Launch Deal of the Hour Offers
Deal of the Hour offers are an exciting way to obtain customer attention. Flash that the discount or deal is available only for that specific hour. However, for this strategy to be successful, you need to market the event aggressively on the website and other platforms. You will definitely see a surge of customers arriving to check the products at that particular time.
6. Use Complementary Products
One of the most unique marketing strategies for increasing Black Friday sales is to bundle or get together complementary products. That way, you can gather attention to multiple products instead of offering discounts on all individual items. Ultimately, you will get a high-margin profit. However, if your business sells only one service or product, don’t worry! You can always partner with other brands or offer gift cards, vouchers, etc.
7. Opt for Email Marketing
Using email marketing before the launch of the Black Friday sale is a reliable marketing tactic. For that, email list building is essential. You need to have a list of customers with the necessary information to inform them about the upcoming deals. Personalizing the email will attract users more and is likely to trigger them into taking action. For example, offer exclusive discounts to loyal customers and interesting deals to one-time shoppers.
8. Use Timers and Add New Products
Launching exclusive products only for the Black Friday sale is an excellent way to entice customers. Now, use a flash sale offer or a countdown to create a sense of urgency within customers. Always use bold or contrasting colors to highlight the sale. Use words such as today only, buy now, final sale, etc., to portray the urgency. Also, show how many people have already bought the item and how many items are left in stock.
Are you eager to maximize sales on Black Friday? Check out Cybez! As the leading E-commerce marketing and consultant company, we offer a wide range of services. These include performance marketing, Ecommerce SEO Services, marketplace marketing, Shopify development, etc. With a skilled team of experts, personalized strategies, and attention to detail, we help brands in different niches attain their targets.
If you have any queries, get in touch with us! Our team will be glad to help you out!